Joey was introduced to Mondiant in 2021 through a mutual connection in the months leading up to Mondiant’s book launch. He was tasked with creating a website and brand for Mondiant Initiative that could handle the buzz generated from the release of Those We Throw Away Are Diamonds. What started as a one-off task soon evolved into a long-lasting partnership and friendship between the two as Mondiant Initiative continued gaining traction. Joey has built and managed numerous for-profit and non-profit websites, including Ayada Leads, Evolve Payment, and Evolve Systems. He also has extensive marketing experience, most notably in digital strategy, SEO, and advertising.

Joey is an active member of the External Committee and currently manages Mondiant Initiative’s brand, marketing strategy, and digital presence.